Democratic U.S. Senate candidate Tim Kaine today unveiled his first Spanish-language television and radio advertisements, hoping to appeal to Virginiaâ€™s Hispanic and Latino voters. Republican George Allen’s campaign said Kaine was “story-telling for the votes of a Latino community disproportionately hit hard by the failed economic policies he championed.”
The ad entitled â€œValoresâ€ (â€œValuesâ€) features Tim Kaine speaking in Spanish. He recalls his experiences as a missionary in Latin America and highlights his efforts as governor to invest in education and support Virginiaâ€™s small and minority-owned businesses. In the ad, Kaine tells voters that â€œas your Senator, I will continue to invest in education and support immigration reform.â€
â€œMy campaign for Senate has been about bringing people together to help solve our economic challenges,â€ said Kaine. â€œI hope to engage all Virginians to get involved in our campaign because I understand the value in a diversity of ideas, beliefs, and skills. It has been a privilege to work with Virginiaâ€™s Latino community as governor and mayor to improve educational opportunities and support our small businesses. If elected to represent Virginia in the U.S. Senate, these are the values I will take with me to Washington.â€
â€œTim Kaine is story-telling for the votes of a Latino community disproportionately hit hard by the failed economic policies he championed. Hispanics have struggled to find work and now over two million more live in poverty under the Obama/Kaine tax and regulate agenda,” said Emily Davis, spokeswoman for the George Allen campaign. “While Virginia lost over 100,000 jobs, Tim Kaine diminished education by making â€˜significant cutsâ€™ to higher education that led to over a 30 percent increase in tuition. With a record of 300,000 jobs added, George Allen invested in K-12 and higher education, helping make college more affordable by freezing tuition and starting savings plans. Latino Americans deserve the opportunity to learn and find a job in an economy free from Tim Kaineâ€™s threats of higher taxes and more regulations.â€
The thirty-second television ad and sixty-second radio ad will air in major media markets across Virginia and represent the beginning of a sustained Spanish-language media buy that will continue through Election Day. Kaine has also engaged Virginia Latinos through a comprehensive Spanish language website (www.kaineforva.com/es), a consistent presence in Spanish-language media, and numerous events with Latino business and community leaders. In January 2012, more than 100 Virginians launched Latinos for Kaine to share Kaineâ€™s record and values with their friends and neighbors.